Paradigm Texas Helps Entertainment district in West El Paso make comeback

While the entertainment district still boasts its fair share of bars, the landscape is diversifying. Places like Paradigm Texas in Kern Village come to mind.

“We curated every single item in this store,” said John Zimmerman, who grew up in El Paso but spent the last 30 years working for some of the biggest names in fashion and design.

“I worked with Armani and Prada for many years, opening stores across the country,” he said.

John and his partner, Robert Lomnicki, always dreamed of opening their own store. So when they moved to El Paso last year, it was time to try.

“I think we wanted to elevate people’s lifestyle expectations by offering a collection of items and services that we didn’t see here,” said Lomnicki.

Paradigm Texas has only been open a few months, but John and Robert say the response has been remarkable.

“It’s been enormous,” said Lomnicki.

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