Founded in 1908 by Ludovico Martelli, Proraso has been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.

Shaving Soap In A Jar: Made with a "hot soap process", it's left to mature in small batches for 10 days in a temperature-controlled room that protects it from temperature changes. During this time, the moisture evaporates and the product becomes solid and more "concentrated", perfect for a professional shave with a brush.

Refresh: Refreshing and invigorating, it’s suitable for all beard and skin types. Combining the properties of Eucalyptus Oil and Menthol, the formula is designed to unite excellent smoothness with toning and a pleasant cooling effect.